Still flavoured water is worth £283m and in healthy growth with value increasing by 10.7% year on year[i]. In this historically low-choice category, offering greater brand and flavour choice in formats for every occasion is key to driving sales this summer.
For wholesalers looking to capitalise on this opportunity, Highland Spring has launched a new and tasty Flavours range featuring juicy Strawberry, tangy Apple & Blackcurrant and zingy Lemon & Lime. All are sugar free, combining fruity, natural flavours with refreshing Highland Spring water drawn from deep within Scotland’s majestic Ochil Hills.
The launch is a response to growing demand for a wider range of high-quality, tasty and healthier drinks. Apple & Blackcurrant is currently the top performer, followed by Strawberry and Lemon & Lime. Wholesalers should stock up now on a variety of the UK’s favourite flavours and formats to bolster their fixtures with a range that meets every consumer occasion.
The range itself has seen significant results since its 2024 launch, delivering £7.9m[ii] in retail sales with 54%[iii] of those sales being incremental to the still flavoured water category. This shows that the range is reinvigorating what was previously a low-choice fixture, making it a must stock product line.
To maximise sales, wholesalers should act on data-driven insights and embrace change that will help strike the right balance in product lineups. Combining bestselling products like Highland Spring Still and Sparkling with new lines such as Highland Spring Flavours helps fixtures stay fresh and relevant.
What’s more, stocking up on big names will benefit the bottom line as the reliability of top products from trusted brands like Highland Spring will captivate loyal customers and attract incremental business. With a new and tasty Still Flavoured Water range in place, all that remains is to drive excitement at fixture with strong merchandising, marketing and promotions.
Make your fixture fruitier by stocking up on new and tasty Highland Spring Flavours now. Contact us today at enquiries@highlandspringgroup.com.
[i] NielsenIQ Retail Measurement, GB Total Coverage, 52 weeks ending 17/05/2025 [ii] NielsenIQ Retail Measurement, GB Total Coverage, 52 weeks ending 17/05/2025 [iii] NielsenIQ Retail Measurement, GB Total Coverage, 52 weeks ending 17/05/2025
