50% sales boost leads to £3m KFF investment

Photo credit: KFF

KFF has invested more than £3m in its operations, including the purchase of a satellite warehouse next to its original Aylesford site, as well as a £2m purchase of a vehicle fleet.

The company, which saw a 50% post-pandemic boom in sales, has also invested £1m upgrading  its refrigeration, as well an renovation of its digital platforms.

Phillip White, kff managing director, said: “As part of Sysco, we have the backing of the world’s leading foodservice company, which has allowed us to invest in the business to help us grow. Over the past couple of years we have refocussed the company to increase our local provenance, growing the number of Kent and South East producers that we work with.

Read more: KFF launches app

“We’ve also spent £1m upgrading our refrigeration, so that we can launch a much bigger ‘fresh’ range, adding more than 250 products, which means that our customers can now access even more products in one place from one supplier. And we’ve made it easier for customers to access the range with new apps and an upgraded website.”

Photo credit: KFF

White concludes: “The result of the investment is already being seen, with a huge increase in sales compared with before the pandemic and some fantastic feedback from customers on the new ranges.”

In addition to the investment in vehicles and refrigeration, kff has made improvements around its site, including upgrading colleague and kitchen facilities.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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