Britvic unveils ‘sugar tax’ messaging on pallets

Britvic 'levy exempt' packaging in depot

Soft drinks manufacturer Britvic has announced the introduction of Soft Drinks Industry Levy messaging on shrink-wrapped pallets.

Announcing the move, Trystan Farnworth, commercial director for convenience & impulse at Britvic, said: “This is a nationwide activity which we have launched following consultation with customers, retailers and trade bodies.

“We have introduced the ‘levy paid’ or ‘levy exempt’ messaging on shrink-wrapped pallets across single serve and 2L carbonated products. The levy paid messaging reassures wholesalers and retailers that they are buying legitimate stock. The levy exempt messaging highlights to customers the opportunity to capitalise on the no- and low-sugar trend, which is driving growth in the soft drinks category.”

Martyn Fisher
Martyn Fisher is the Editor of Better Wholesaling. Martyn can be found on Twitter on @BW_Martyn, or can be contacted via and 020 3871 6490.


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