Women in Wholesale launches virtual workshop for male allies

women in wholesale

Women in Wholesale (WiW) has launched a virtual workshop to help males in the wholesale industry to become better allies to female team members.

The firsr sessions of WiW Male will take place on September 1st with a focus on Unconscious Bias, hosted by Chris Tarquini, senior category manager at Brown Forman who is also Co-lead on its GROW (Growing Remarkable & Outstanding Women) ERG Committee.

Read more: Women in Wholesale launches coaching academy

“Male allies are people who are willing to advocate and speak up in support of gender equality,” said WiW chairperson, Clare Bocking. “They are vital in helping to create a pathway to a more inclusive workforce that helps to attract and retain female employees.”

In a recent WiW survey, 90% of male members said they would be interested in learning how to become better male allies, whilst 67% were motivated by ‘setting a good example’ to other men; 50% said it was to ‘help other women on their team progress’ and 43% are motivated by ‘being a better person’.

The guest speaker for the first Male Allies session is executive coach, Ayman Nasreldin who has 22 years of Corporate Experience in the FMCG industry where he held many commercial leadership roles, in organisations including Mars, PepsiCo and Nestle.

The first session takes place on September 1st at 10:00am. Register here.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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