The Wholesale Group recently hosted more than 105 suppliers and 82 wholesale businesses at its recent foodservice fair, where average spend per member increased to 36% compared to the buying group’s first event earlier in the year.
The group added new elements for the show, including a dedicated marquee to showcase Chef Approved and Chef Prestige, the group’s own brand product range as well as a Food Truck Village promoting outdoor event catering and food-to-go products.
Read more: Interview: The Wholesale Group
The group’s new chairman Mark Aylwin said: “As my first event since becoming The Wholesale Group Chair on 1 September, I was hugely impressed by the passion and commitment shown by both members and colleagues. The energy in the room, the level of supplier engagement, and the clear focus on growing independent wholesale all reinforced that this is a market-leading collective, setting new standards for what a buying group can achieve.”
“This was our first time attending The Wholesale Group trade show and the interaction with members was exceptional,” said Hemant Patel, Roxane Waters. “We are developing a great relationship with the group’s retail and foodservice wholesalers. We came away from the show with lots of new leads plus we put in place some great growth plans with those we are already dealing with.”
