Kara partners with Weetabix for breakfast muffins


Kara, the foodservice arm of the Finsbury Food Group, has announced a partnership with breakfast giant Weetabix to bring new breakfast muffins to the foodservice sector.

Already available to wholesalers, the muffins come in two flavours, Apricot & Oat and Apple & Raisin, with each muffin said to be low in saturated fat and a good source of fibre.

Jane Olney, commercial director for Foodservice at Kara, said: “It was great to partner with Weetabix to bring this muffin to the market. Consumers are increasingly eating out of home at breakfast, so it’s important that breakfast choices are healthy and help keep them full until lunch time.”

“Not only have we kept the saturated fat and salt to a minimum, we’ve also packed the product full of fruit and high levels of fibre to ensure multiple nutritional benefits from each muffin,” she added.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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