Unitas is offering suppliers a ‘marketing masterplan’ which demonstrates how they can optimise their investment in the group.
The Winning with Unitas guide positions the buying group as a brand building partner for suppliers, illustrating how it can drive volume and growth through a range of retail, wholesale and out-of-home media opportunities.
The print and digital booklet looks at how suppliers have performed best in partnership with the group’s 125 wholesalers, taking advantage of promotions, range guidance, depot and retail activity and member engagement events to align activation and promotional compliance.
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“Our wholesale network offers incredible size and scale, and we’ve created this guide so all brands can maximise every opportunity to exploit that,” said David Cooke, chief operating officer. “We will work with suppliers to build their campaigns, and activate them consistently right through to the end consumer with clear communication, advice from our members, and depot and retail events so they land consistently.”
“The highest performing suppliers think beyond short-term activity, focussing on scalable execution. They build plans that are clear, commercially relevant and easy for members to adopt. Most importantly, they treat Unitas as a brand building partner, not simply as a route to market.”
