United Wholesale Scotland (UWS) is offering retailers exclusive, limited-time deals at its depots through a new digital service, which it claims has boosted footfall and membership.
Called My Pass, members scan a barcode from their phone at any of the firm’s four depots to unlock discounts on selected products. Retailers are not told in advance what the product is, but are instead notified through WhatsApp when offers will be available in cash and carry. Any registered customer of UWS can sign up for the service.
UWS managing director Chris Gallacher told our sister website Better Retailing the service has slowly developed since the start of 2026, and profit on return on included products can increase from 30% to as much as 60%.
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He said: “My Pass has helped us boost our online customer base by around 35%. We wanted to try to incentivise our customers to come into depot. If customers don’t scan My Pass at the entrance, they will not get the exclusive prices.
“We’re currently running a World Cup campaign through it called We Have a Dream. The more a customer comes in, the more likely they are to win 50,000 United Loyalty Points, which is equivalent to £500. We had one winner recently, and it’s a really cool way to incentivise customers to spend with us.
“There was one product we put a crazy price on through My Pass, and we nearly doubled the amount of people coming onto our app. The app launched this year, and we’re looking at how we can really develop it. There’s no conditions once you’re a registered UWS customer. It’s something different.”
