Treasury Wine Estates launches new PMP range

Treasury Wine Estates has announced the launch of a second wave of price marked packs following a successful trial of initial range launched last year.

Treasury Wine Estates

Available from mid-June, the new PMP range will include the same top-selling impulse SKUs within the £6-8 price bracket, but with some at a slightly higher price point.

These include Wolf Blass Yellow Label Chardonnay and Cabernet Sauvignon priced at £7.99, as well as Lindeman’s Bin 65 Chardonnay and Bin 50 Shiraz which will now be available at a £6.99 price point. The price of Wolf Blass Red Label Chardonnay Semillion and Shiraz Cabernet PMPs will remain at £6.49.

Business sector controller Shaun Heyes commented: “With the £6-8 segment now growing by 4.9% year on year and holding a 24.5% share of the total wine category, the new price point will allow customers to continue delivering visible value to shoppers, while enabling them to take home more profit and unlock their share of the £200m category opportunity we identified last year.”


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