Summer is one of the most commercially valuable seasons for foodservice and retail businesses. From fresh seasonal produce to chilled beverages, meats, and specialist ingredients, demand rises — and reliable supply becomes critical. Holland Bazaar, one of the UK’s leading foodservice wholesalers, helps restaurants, cafés, hotels, and local shops stay fully stocked with everything they need, every day of the week.
From Market Stall to Market Leader: The Story of Holland Bazaar
Over 15 years ago, Holland Bazaar began as a small fruit and vegetable wholesaler in North London. Built on the values of customer service, quality, and hard work, the business grew rapidly, becoming a trusted name among local food operators.
Today, Holland Bazaar operates four depots across London and Peterborough, employs over 350 people, and offers a seven-day delivery service tailored for the fast-paced needs of the hospitality and retail sectors. In 2024, the company reported a turnover of £166,000,000 — a clear reflection of its scale, service reliability, and the trust it has earned across the industry.
Summer Means Freshness — and Fresh Challenges
In the warmer months, the foodservice industry transforms. Menus are updated, customers seek lighter meals and refreshing drinks, and outdoor dining boosts demand for fresh and fast-moving stock.
Restaurants, cafés, grocers, caterers, and hotels need a wholesale partner they can rely on for flexible delivery, consistent quality, and a wide product range. Holland Bazaar provides that solution — with real-time stock control, chilled distribution, and a product catalogue designed to meet summer’s biggest demands.
Global Flavours Under One Roof: International Cuisine Ranges
London’s food culture is globally inspired — and Holland Bazaar proudly supplies a broad and growing selection of products that reflect this diversity.
Their catalogue includes specialist items tailored to Turkish, Asian, Romanian, Polish, Middle Eastern, and Mediterranean cuisines. From unique spices and oils to frozen delicacies, halal meats, and bakery staples, they make it easy for chefs, retailers, and caterers to source authentic, high-quality ingredients for their menus and shelves.
For restaurants and shops serving multicultural communities or global tastes, Holland Bazaar is a trusted source for culturally relevant products.
Building Value Through Exclusive In-House Brands
As part of its commitment to providing high-quality and competitively priced products, Holland Bazaar has developed a strong portfolio of in-house brands tailored to meet the demands of foodservice and retail businesses across the UK.
Lider offers a broad selection of everyday essentials, including cheeses, jams, pickles, spices, and tortillas — combining quality with affordability. The brand is known for products that perform consistently in professional kitchens and on retail shelves alike.
Eleni caters to growing demand for Mediterranean cuisine, supplying authentic halloumi, hummus, grill cheeses, and yogurts. Designed to reflect traditional flavours, Eleni is a trusted choice for businesses serving or selling Mediterranean-style dishes.
East and Bull focuses on sauces, fries, marinades, and ready-to-cook burger products. This brand is particularly popular with fast food venues, takeaway kitchens, and burger outlets looking for bold flavours and convenience.
Ceylan Tea represents Holland Bazaar’s entry into the premium beverage space, offering high-quality teas known for both flavour and wellness benefits — including blood sugar regulation and heart health support.
Cleanux adds a crucial non-food dimension to Holland Bazaar’s branded portfolio. The line features a range of high-quality cleaning, hygiene, and disinfectant products developed by a team of experienced chemists. Each product is carefully formulated for specific applications across various industries, supporting clients with effective, purpose-built solutions for cleanliness and safety.
Holland Bazaar’s wider brand ecosystem also includes crockery lines distributed from leading European manufacturers such as Churchill, Neville, and Dudson, as well as a hospitality presence through La LLuna Restaurant, which brings Spanish and Mediterranean flavours to London’s dining scene.
Together, these proprietary brands reflect Holland Bazaar’s strategic focus on reliability, value, and customer-centric innovation — helping its clients improve margins, streamline sourcing, and diversify their offering in a competitive market.
A Seasonal Bestseller: Watermelons and the Power of Specialisation
Among summer’s most sought-after items, watermelons stand out — and Holland Bazaar is proud to be the UK’s leading watermelon wholesaler.
Each summer, tens of thousands of watermelons are delivered from Holland Bazaar’s depots to local shops, retailers, restaurants, and event caterers. What sets the company apart is its ability to maintain:
· Consistent quality through direct grower relationships
· Speed and freshness through high-volume turnover
· Bulk pricing advantages for trade customers
· A reputation built on flavour and reliability
This specialisation reflects the wider Holland Bazaar approach: insight into seasonal trends, deep operational efficiency, and the scale to deliver.
Holland Bazaar is not just one of the leaders around fruit and vegetable wholesaler — it is a full-range food and non-food distributor for the hospitality and retail sectors. Its catalogue includes:
· Fresh meat, poultry, and fish
· Dairy, eggs, and chilled drinks
· Frozen foods and ice cream
· Ambient goods and dry ingredients
· Cleaning supplies and packaging
· International and ethnic product ranges (Turkish, Asian, Romanian, Polish, and more)
From kitchens and cafés to hotels and local supermarkets, Holland Bazaar helps businesses streamline procurement and reduce the need for multiple suppliers.
Trusted by the Trade: Why Businesses Choose Holland Bazaar
Holland Bazaar delivers more than just stock — it delivers value, speed, and confidence. Foodservice businesses and independent retailers choose Holland Bazaar because it understands their needs and operates at their pace. Key advantages include:
· Seven-day-a-week delivery across London and Peterborough
· Multilingual customer support
· Live stock availability for confident ordering
· Competitive wholesale pricing across all categories
Whether managing peak season volumes or updating your summer menu, Holland Bazaar helps keep your operations smooth and your shelves full.
Ready to Scale for Summer? Partner With Holland Bazaar
This summer, ensure your business is ready to meet rising customer demand with a wholesale partner built for growth, freshness, and speed.
Visit www.hollandbazaar.co.uk to register for trade delivery and explore our full summer product catalogue.
