TWC Group has launched what it claims is wholesale sector’s first cross-channel tracker of UK consumer food and drink purchasing.
Channel Track is based on data from 10m card transactions and tens of thousands of research interviews, it is said to deliver a continuous read of consumer missions, decisions, occasions and spend.
It is also claimed to enable wholesalers and suppliers to understand what is happening simultaneously across small basket retail and hospitality to highlight true performance drivers and unlock growth.
Read more: TWC commits to wholesale and identifies £1bn growth opportunity
The read includes:
· Debit and credit card spend from 10.2m UK consumers, covering 40,000 retail outlets and 183,000 foodservice outlets
· 70,000 consumer research surveys in 2026
· TWC’s SmartView Convenience, the industry’s EPOS market read for wholesaler‑supplied independent convenience stores, representing 3.5bn annual visits and a £30bn+ channel of 34,000 GB stores
Tanya Pepin, managing director at TWC, said: “Channel Track is a breakthrough for the wholesale sector. For the first time, wholesalers and suppliers have a consistent, independently verified view of performance across wholesale’s route to market, including convenience retail and hospitality. These data sources are each robust in their own right – but when combined, they create something far more powerful.”
TWC Channel Track now joins TWC’s suite of sector‑specific products, alongside SmartView Convenience and SmartView Wholesale,
More information is available at
