Sugro unveils rebrand and category diversification

Sugro has revealed a company rebrand and plans to diversify its category focus to catering, alcohol and non-food categories.

Announced at the company’s conference in Liverpool, it explained how it is diversifying its traditional business model to offer support for the new catergories to its members.

Read more: Sugro recruits Nasco to membership

Emma Senior, Managing Director at Sugro UK, said “The timing of our May Trade Show was perfect to launch the new Sugro Branding. We were able to showcase the logo within the Trade Show itself and I was able to formally launch it at our conference on Friday.

“Our Design Team have done a fantastic job in creating a new fresh and modern look for us and I very much look forward to seeing it come alive in the coming weeks and months on leaflets, our websites, letterheads etc,” she added

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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