Sugro recruits Nasco to membership

Sugro has strengthened their existing membership with the recruitment of Nasco and as a result increased its combined buying power to £1.8bn.

The London-based wholesaler has been trading for more than two decades has was recently awarded the Queen’s Award for Enterprise five times; the latest one received in 2022.

The company supplies a range of grocery, confectionery, soft drinks, and toiletry
Products to retailers across the UK.

Read more: Sugro appoints business development manager

Ashish Vidani, director at Nasco, said: “Nasco has been trading FMCG goods for over two decades. Our customer base spans across the UK and to over 60+ countries, and we have great distribution experience with many top British and European brands. Joining the Sugro UK – Wholesale Buying Group is an exciting development for us and we look forward to leveraging their expertise and resources to further grow our business and better serve our customers”.

Sugro UK head of commercial & marketing, Yulia Petitt, added: “We are absolutely delighted to welcome Nasco to the Sugro family. We look forward to working with the Nasco Team and supporting them with achieving their ambitious plans alongside working mutually with all our members to help them grow and diversify.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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