Sugro introduces sample box initiative


Sugro has rolled out a new sample box initiative in collaboration with one of its long-standing Members, Approved Food.

Packed with products, the buying group’s branded box will help Sugro Suppliers to gain feedback on the NPD launches as well as to drive core range and utilise gap fill opportunities. It will also allow wholesalers to touch, smell and taste the newly launched products as well as maximise sales.

Read more: 15 minutes with…the business development manager at Sugro

Andy Needham of Approved Food said: “We have been Members of the Sugro family for a number of years now. We are delighted we have been able to help bring this initiative from concept to launch successfully and I’m sure Members and Suppliers alike will appreciate the fantastic new products that will be delivered on a regular basis going forward.”

Sugro head of trading & marketing, Yulia Petitt added: “At Sugro we are committed to working with both members and suppliers to deliver new and exciting marketing initiatives to maximise sales growth and distribution opportunities. I am delighted with the launch of the sample box which will be a fantastic opportunity for the suppliers to showcase their products to wholesalers and to allow members to familiarise themselves with some exciting products and to help with making purchasing decisions. The new initiative will certainly lead to increased sales across the participating Suppliers. I would like to say a huge thank you to the Team at Approved Foods for delivering such a high-quality sample box and facilitating the process from start to finish in a seamless way.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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