Sugro adds digital signage to membership offering

Sugro has partnered with Add Vision to provide its members a digital signage solution, as well as allowing their wholesaler’s customers to access commercial-grade digital display screens.

Members will now be able to integrate the digital display screens within their depots but also in retail stores and fast-food outlets they supply.

The Add Vison digital signage offering includes POS screens, menu display boards, window display screens, indoor and outdoor LED screens, and by leveraging Add Vision’s content management system (CMS), Sugro will be able to easily create, edit, manage, and promote supplier advertisements across participating members and their retail customer stores in line with NPD and promotions in real-time.

Read more: Sugro launches e-Loyalty reward scheme

Yulia Petitt, head of commercial and marketing at Sugro said: “Partnership with Add Vision is a fantastic opportunity for the Group to further enhance digital capability as well as optimise advertising and promotional campaigns, funded by Sugro supply partners, whilst creating personalised shopping experience tailored to a specific customer base.”

Stuart Geddes, managing director at Add Vision added: “Add Vision are delighted to be selected to install and manage a suite of digital signage and remote cloud software on behalf of our new client, Sugro. Our range of product will now allow Sugro the ability to deploy motion content around multiple screens both indoor and outdoor around the UK in key retail locations, boosting sales and improving customer experience. Our cloud-based content management system will provide instant access, updates, and scheduling of content for Sugro and their partners to display new adverts at key times to the right audience. Add Vision are delighted to be chosen and look forward to a proactive journey with Sugro on this new, exciting project.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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