Sugro achieves 13m case purchases

sugro

Sugro UK claims to have successfully driven a volume of approximately 13 million cases purchased during a strategic three-month incentive period concluded in its annual overseas Business Convention in Vietnam.

The 2026 event brought together over 80 delegates and featured a dynamic schedule of formal and informal one-to-one business sessions.

Read more: Sugro partners with ProConnect for AI-powered loyalty scheme

Emma Senior, managing director at Sugro UK, commented: “Our 2026 Convention has been one of our most successful yet. Members and Suppliers came together to further foster relationships, whilst driving fantastic incremental volume to the group, this truly is our event of the year. The CSR contribution at Go Vap with the local children was truly memorable.

“We had the opportunity to visit the children in their school and homes, with the Sugro Board directors and I presenting the head of the school with our donation. I would like to personally thank those suppliers who supported us in the charitable contribution.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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