Go Local Wholesale is boosting support for retailers with the expansion of its retail team.
The wholesaler formerly known as Parfetts has increased the team from 55 to 75. Alongside increased support for existing partners, investment will also go into recruiting 500 stores annually.
It is part of the group’s strategy to boost national coverage with a goal of 3,000 symbol stores in the next two years.
Read more: Parfetts to rebrand as Go Local Wholesale
Guy Swindell, joint managing director of Go Local Wholesale, said: “As we grow, it is important that we keep the close relationship we have with our retailers. Expanding the retail team means we can spend more time in stores, helping retailers to maximise the potential of their store space, product ranges and promotional activity.
“We are looking to bring around 500 new retailers into the group each year, but growth has to be backed by the right level of support. Our RDAs are a big part of that. They know the retailers and their local markets and can provide practical advice that makes a difference to growth and profitability.
“Our ambition to become a £1bn business depends on our retailers succeeding. Employee ownership allows us to keep investing in the people, technology, depots and services that help them build stronger businesses.”
