Scandinavian Tobacco Group UK’s is adding a Virgin Peppermint flavour to its XQS nicotine pouch range and transitioning its XQS 8mg SKU into a 10mg version.
The moves come as a result of latest market trends, with STG stating that consumer demand is demonstrating medium to higher strengths are preferred by a growing number of pouch users. However, both the Tropical and Spearmint flavours will remain at lower strengths to cater for new entrants to the category.
Read more: STG enters next-gen nicotine category
The Virgin Peppermint flavour will be completely nicotine free, so will not be subject to the upcoming regulation which bans the free sampling of all nicotine products.
Adam Palmer, senior brand manager at STG UK, comments, “It’s been a really busy year so far for XQS and we’re confident that these two latest pieces of news will help keep the brand moving in a positive trajectory. The sku transition will cleanse the portfolio to cater for largest strength demand, while the introduction of a nicotine free variant gives a new option and should add incremental growth in the alternative pouch category. Moving forwards all our new flavours will be launched online only to test their popularity and relevance with high intent audiences, before being available to retailers which should help ensure greater success.”
