Scandinavian Tobacco Group UK has released a range of limited-edition tins to wholesalers to celebrate the 60th anniversary of its Signature cigar.
STG’s UK marketing manager, Nataly Scarpetta, said, “Sixtieth anniversaries are usually celebrated with diamonds and there’s no doubt Signature has always been the jewel in our crown, representing sixty years of quality, experience and craftsmanship. Since its arrival back in 1963, Signature has become a truly global brand which is now sold in over eighty countries worldwide.
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She continued: “Here in the UK, the brand portfolio is currently worth nearly £50m in annual sales, with strong products in both the miniature and cigarillo segments. Retailers should take the opportunity to stock up, as limited-edition packs usually prove popular with regular smokers and will be in demand. We’re proud to celebrate such an important anniversary for Signature and want to thank all the convenience retailers who have played such a vital role in its continued success.”