Spar wholesalers agree exclusive deal with Iceland Foods

May 28, 2026

Three of Spar UK’s wholesalers and Iceland Foods have agreed an exclusive nationwide partnership designed to expand the frozen food offer in Spar stores across the UK.

CJ Lang & Son (Scotland), James Hall & Co Ltd (North of England) and AF Blakemore & Son Ltd (South East, Midlands and Wales) has partnted in a move that will see Iceland’s product range rolled out more widely in Spar stores, strengthening the retailer’s frozen food proposition and increasing access to branded and own-label lines.

Currently, 320 Spar stores across England, Scotland and Wales stock hundreds of Iceland frozen products, with the potential for that number to rise to almost 2,000 over the coming months.

Iceland’s exclusive brands, including Slimming World, Harry Ramsden’s, TGI Fridays and Myprotein, will be available in Spar stores alongside Iceland own-label products and Greggs-branded items.

Justin Addison, director of Iceland International & UK Partnerships at Iceland Foods, said the partnership would deliver increased value and quality for local communities in a way that is “fast, flexible and customer focused”.

CJ Antal-Smith, chief commercial officer at Blakemore, described the deal as a “significant step forward” for its frozen category. “We know shoppers want quality, value and convenience without compromise, and this partnership delivers exactly that,” she said.

Andrew Hall, chairman and chief executive at James Hall & Co, said the company had already been trialling an Iceland-branded frozen food section in 50 of its company-owned Spar stores. “The performance has been promising, with customers seeking out the breadth of products within Iceland’s range,” he said. “The rollout will now continue into more company-owned Spar stores.

Colin McLean, chief executive at CJ Lang & Son, added: “This partnership combines the convenience and reach of Spar Scotland with the strength of Iceland’s much-loved frozen products, making it easier than ever for shoppers to access family favourites closer to home.”