Country Range launches sliced meats to capitalise on the £11.5bn sandwich opportunity

Maximising portion control, the new chilled range includes cooked ham, gammon ham, traditional Wiltshire gammon, cooked turkey breast and silverside of beef.

“British consumers manage to munch their way through over 11.5 billion sandwiches each year, with ham and beef both holding a position in the top 10 fillings,” said Martin Ward, brand manager for Country Range. “Our new cooked sliced meats enable caterers to tap into this demand, as well as offer meat-based salads for the health conscious and the hungry.”

Country Range cooked sliced meats, which have a firm, tender texture and a minimum of 18 days shelf life, come packed in black trays with clear cellophane lids, with 15 trays per case.

Country Range has more than 750 own-brand lines, developed to compete on a level with big brands, while helping caterers make savings.

The new cooked sliced meats from Country Range are:

  • Gammon ham: Netted after curing, making the juicy but dry slices an ideal ingredient for sandwiches or salads
  • Traditional Wiltshire gammon: A premium quality ham, ideal for salad, sandwiches or as a centrepiece for meals
  •  Cooked turkey breast: Extremely lean, made from nothing but whole turkey breast
  • Silverside of beef: A tender silverside of beef that is suited to a Sunday dinner as well as a sandwich

 For more information, visit or call 0845 209 3777.


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