Sandea to acquire Swastik International

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Sandea Wholesale is to acquire Swastik International as part of the former’s long-term vision to increase market presence and deliver added value through innovation, operational efficiency, and expanded geographic reach.

The unified business set to operate under the Sugro member Sandea’s brand with what the company calls an enhanced product portfolio and enhanced logistical capabilities.

Read more: Sugro launches Whatsapp channel for members

The integration process will begin immediately, with Sanjeet Manek, director at Sandea Wholesale, believing the acquisition represents an exciting new chapter for both companies. “Swastik International has built a strong reputation and loyal customer base. We are thrilled to welcome their team into the Sandea family. Together, we are better positioned to meet the evolving needs of our customers and accelerate our growth plans across the UK and beyond.”

Sugro’s business development manager, Shruti Senapati, added: “This acquisition marks an important step forward in the company’s ongoing growth and development. Leveraging the strengths of both companies will improve their product selection and distribution capabilities, while maintaining a strong emphasis on customer satisfaction and value. It marks a significant advancement, allowing Sandea Wholesale to scale sustainably and extend its UK footprint.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.

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