Robinson Young secures wholesale deal with laundry products giant

Sales and marketing firm Robinson Young has been appointed the exclusive UK cash and carry distribution partner of Henkel Laundry and Home Care.

With plans to grow in the UK market, Henkel, one of the global leaders in the sector, had annual global sales of £19.3bn last year with its brands including Bloo, Jeyes, Oust, Dylon and Colour Catcher.

Robinson Young’s managing director Michael Robinson said: “We are very excited to be partnering with Henkel who are a world class global business with several iconic well-established brands in the UK, and we are looking forward to helping them and our customers develop and grow these impressive brands even further in the UK. It is especially exciting to be able to add Henkel to our portfolio whilst celebrating our 50th anniversary year”

Read more: Pricecheck reveals £200m five-year growth strategy

Henkel Laundry and Home Care business unit head Charles Brumpton added: “We are delighted that we have reached an agreement with Robinson Young, who lead the way in sales expertise to help customers businesses maximise their opportunities as well as ensuring excellence in supply and customer service from order to delivery, making them an ideal partner for Henkel going forward. We are confident they will help to build on the growth that our brands are enjoying”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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