Reynolds joins the FWD

The Federation of Wholesale Distributors (FWD) has welcomed Reynolds as a member in a move the wholesaler has said will allow it to “stand united alongside” alongside other food and drink distributors.

Claimed to be the UK’s largest family greengrocer, Reynolds was founded in 1945 by William Reynolds on a market stall in Hackney, London and the company is still wholly owned by the same family, currently in its fourth generation.

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It has nine regional depots including its National Distribution centre in Hertfordshire and in recent years it added meat, fish and specialist subsidiaries to its chilled food selection.

Managing director Tony Reynolds says: “Like the majority of our customers and many members of FWD, we have been significantly impacted by the Covid-19 pandemic and we were very keen to be able to offer help and support to the industry with how we all emerge from this situation brighter and stronger. We are very keen to join the FWD and stand united alongside fellow members in its efforts to make the return to a ‘new normal’ as smooth as possible for the sector.”

James Bielby, FWD chief executive James Bielby, added: “We’re delighted to welcome Reynolds into the FWD family. Gaining a national distributor of this size raises the volume of the sector’s voice in our representative work with Government, and gives us an almost complete consensus of support for the work we are all doing to move wholesale distribution into a new era. It is also a recognition of the critical role FWD plays in representing the sector to Government, especially during the Covid-19 crisis.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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