Pricecheck becomes exclusive UK distributor for beauty brand

Pricecheck commercial director Darren Goldney

Pricecheck as secured a UK partnership with Elida Beauty to become the UK exclusive distributor across its key channels including convenience, pharmacy, wholesale, and discount retail.

As part of the arrangement, the partnership will brands such as Alberto Balsam, Impulse, VO5, Badedas, Brylcreem, and Matey joins Pricecheck’s distribution service. . This builds on the active agreement the two businesses have on Brut, St Ives and Bed Head in targeted sectors.

It’s the second brand partnership the business has announced recently, having also launched as the UK exclusive distributor for Church & Dwight, owner of Batiste, in the convenience, wholesale and key retailer markets.

Read more: Belgium subsidiary helps Pricecheck achieve 44% export growth

“Brand distribution is a fast-growing part of our business. Building infrastructure, process and capability has been, and will continue to be, a real focus.” said Pricecheck commercial director, Darren Goldney. “To do a great job, we also need great partners with aligned ambition, values and brands that can genuinely grow and add value to our customers businesses. Elida Beauty fits the description perfectly!”

“Our brand partners are accessing a holistic service combining the efficiency of a wholesale infrastructure with the effectiveness of a trained and targeted sales and marketing team. Our customers get a strengthened portfolio of complementary brands within a service designed to support. listen and respond to their needs.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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