Premier Foods takes Sharwood’s on wholesale tour

Premier Foods is taking its Sharwood’s brand across wholesale depots throughout the country over the next week in celebration of National Curry Week, as it looks to inspire retailers to make the most of ‘meal at home’ occasions.

Courtney Lewis, customer director for Independent Convenience & Wholesale at Premier Foods comments: “With more and more people cooking at home, there is a real opportunity for the cooking sauces category as these products allow consumers to create quick and easy delicious meals. We’re looking forward to taking Sharwood’s on the road to celebrate National Curry Week and show our support for the wholesale and convenience channel. We want to use this key event to help our retail customers make the most of meal at home occasions by demonstrating how easy it is to recreate some of the nation’s favourite restaurant inspired dishes, but with great taste and premium quality.”

Read more: Premier Foods Foodservice reveals Christmas research findings

Throughout National Curry Week, the Sharwood’s branded van will be visiting the below locations:
Bestway, Park Royal, London, NW10 7BW – Wednesday 5th October
Dhamecha, Wembley, London, HA0 0TU – Thursday 6th October
Parfetts, Stockport, SK4 2JP – Friday 7th October
East End Foods, Lioncroft Wholesale Aston, B6 5AD – Monday 10th October             
Booker, Wellingborough, NN8 1LT – Tuesday 11th October

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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