Polish distributor gains exclusive rights to energy drink brand

Polish importer and distributor Best of Poland has gained the exclusive distribution rights for Polish number one energy brand Black Energy.

Partnering with leading Polish distributor Foodcare, Best of Poland aims to deliver significant branded volume sales within retail, convenience, foodservice, wholesale, and discounters through a team of World Food experts.

Read more: Heineken to take full ownership of Beavertown Brewery

Piotr Czuryński, export director of Foodcare said, “We see a huge opportunity for brand and category growth within the UK market. Best of Poland won exclusive distribution rights due to their vast experience with the retailers operating in the World Food Category – they are talented experts who know and are passionate about our products. We will be supporting them with extensive brand plans to drive joint sales and awareness.”

UK managing director James Sheppard said: “Our mission is clear; we aim to be the Centre of Excellence for Polish food and drink brands in the UK via a ‘one stop shop’ strategic supplier partnership. Essentially our brands can tap into a range of experts, contacts, and advice in one place.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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