Pioneer Foodservice invests £300,000 in vehicle fleet

Pioneer Foodservice is investing more than £300,000 in a seven-van fleet in order to meet increased demand as it expands its geographical reach.

The refrigerated fleet vans will service customers across southern Scotland, north-west and north-east England and will feature new branding from the foodservice provider.

“In recent years, we’ve seen an increase in our business and to cope with demand we needed to add to our existing fleet of vehicles,” said Jonny Forsyth, operations director at Pioneer Foodservice.

Read more: Pioneer Foodservice recognised at local business awards

“By choosing local providers, we have not only supported the local economy but also forged long-term partnerships which have benefitted multiple businesses. The transformation of our fleet of seven vehicles is an exciting symbol of innovation and reliability and stands as a testament to the power of collaboration and support.

“Our brand stands for quality and commitment, and we wanted our new vans to represent that. We’re very proud of our new look and design ­– it is sure to enhance our reputation and all we represent.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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