Parfetts summer trade festival returns across depot network

Parfetts summer trade festival will be taking place next week, with the wholesaler offering 500 deals across all categories.

The week-long event will also see free food available at all depots as well as competitions and giveaways.

Commenting on the event, Guy Swindell, joint managing director of Parfetts, said: “Parfest is an opportunity to celebrate everything great about our industry while shopping a huge range of incredible margin-boosting deals. Our retailers can meet key suppliers in the depot and speak to our teams to understand how we can help support their businesses.

Read more: Parfetts invests in LED lighting and solar panels across depots

“There is lots of fun to be had with competitions, music and street food vendors giving every depot a carnival atmosphere. We hope to see as many people as possible throughout the week. Parfest week last year was well received by our retailers and delivered a record week of sales of over £14m for Parfetts. The celebration this month is set to be even bigger!”

Supplier partners are supporting Parfest in a range of promotions, activations, NPD and sampling. Platinum partners for Parfest include AG Barr, Budweiser, Coca-Cola, Heineken, Kellogs, KP Snacks, PepsiCo, Red Bull, Suntory and Zenergy.

Parfetts operates eight depots in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Somercoates and Stockport.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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