Parfetts’ ran its largest promotional event of the year Parfest from 6 to 12 July across all eight of its UK depots.
Now in its fourth year, the week-long event combined promotional offers with food, music, and competitions.
This year’s event featured more than 1,000 deals across all categories and over 500 supplier activations. Parfetts reported a record footfall of over 12,000 retailers.
Suppliers supported the week with in-depot promotions, new product showcases and in-person discussions with retailers about their needs.
Read more: Parfetts predicting £1bn turnover in three years after company hits £733m
Guy Swindell, joint managing director at Parfetts, said: “Parfest is an opportunity to celebrate everything great about our industry while giving our customers access to incredible margin-boosting deals. The whole event demonstrated what happens when retailers, suppliers, and our depot teams come together; it was phenomenal.”
Noel Robinson, joint managing director, added: “Our suppliers played a huge part in making the day unforgettable. Their energy, campaigns, and commitment to engaging directly with customers helped drive sky-high sales and made Parfest 2025 one of our most successful yet.”
Parfetts will open its ninth UK depot in Southampton later this summer.
