The ‘Easy Order’ app is similar to the group’s barcode scanner launched in 2011, but has enhanced functions and is downloadable from the P&H website.
It allows customers to check prices while on the shop floor without having to leave the counter unattended.
Martyn Ward, managing director commercial and sales at P&H, said: “With more and more of our retailers ordering online and using smartphones, the time was right for a mobile ordering app.
“Our app is among the first in our sector to offer order capture. It will not only speed up the ordering process, but also ensures retailers get the most relevant promotions by analysing their order behaviour.”
In October BA Cash & Carry director Zahier Ahmed told Better Wholesaling he was working with their buying group Landmark to develop an app that allowed customers to scan product barcodes with their phones.
So far P&H’s app has been downloaded more than 100 times since it was launched three weeks ago.