New group buying manager at Caterforce

Caterforce has appointed former Country Range category buyer Joanna Halucha as its new group buying manager to support its head office team in Cheshire.

Replacing Kelly Orme, who will now be working with the buying team to develop and deliver the buying strategy for the members, Haucha’s key focuses will be managing and developing the Caterforce own-brand range, Chefs’ Selections, as well as being responsible for the ongoing technical support for the group.

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Gary Mullineux, managing director at Caterforce, said: “I’m delighted to welcome Joanna to Caterforce. Joanna has fantastic experience and coming from a Buying Group means she already understands the set up so can hit the ground running.

With all the challenges the industry is facing at the moment, it is a key time for Caterforce and our members and Joanna will not only strengthen our buying team, but also help us to achieve our goal of growing the Chefs’ Selections brand. I have no doubt that Joanna will be a great asset to the team and business.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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