Mr Bean has made his first public appearance since the opening ceremony of the London Olympics in the latest Snickers advert.
The advert is the latest instalment in the “You’re Not You When You’re Hungry” campaign. Set in ancient China and filmed in the style of martial arts epics, Mr Bean is a Kung Fu master who is not feeling his usual self until his hunger is relieved by a Snickers bar.
The 60-second commercial, created by AMV BBDO, in Mandarin with English subtitles, will be introduced to the audience and premiered exclusively on ITV’s flagship channel during The X Factor on October 4th 2014 as part of the broadcaster’s unique Proud to Present initiative.
Michael Magee, vice president of marketing at Mars Chocolate UK, said: “We are very proud of the creative work that has gone into bringing Mr Bean back to the small screen in this new “You’re Not You When You’re Hungry” ad. Mr Bean is such an iconic and internationally recognisable character, who fits so well with the Snickers brand, giving this ad great global potential.”