Mondelez International has unveiled its Easter 2026 range of confectionery, as it encourages wholesalers to get off to a “fast start” to the occasion.
Among its new launches include Cadbury Biscoff Filled Egg, an extension of the partnership between the two brands, available in single (RRP 99p) and three-pack (RRP £3.65) formats. This builds on the success of the Dairy Milk Biscoff bar, which generated £6m in retail sales in its first eight weeks of availability.
Additionally, Cadbury Oreo Filled Egg is now available in a five-pack (RRP £5.82) and the supplier has also launched two Mixed Packs. One contains two classic Creme Eggs, one White Creme Egg and two Caramel Filled Eggs (RRP £5.82) and the other contains four classic Creme Eggs and four Caramel Filled Eggs).
Read more: Mondelēz unveils 2025 Christmas confectionery range
Cadbury Mini Eggs is also undergoing a packaging redesign, moving to 65% recycled plastic on three of its formats. The design is also updated with a claim reinforcing this on front of pack and a scannable QR code on the back where consumers can learn more and find out where to recycle the packs.
The supplier says to make the most of the season, retailers should split Easter into three phases: getting off to a ‘fast start’ (from 1 January to Valentine’s Day), ‘building momentum’ (from Valentine’s Day , to Mother’s Day on 10 March), and then gearing up for a ‘gifting finish’ for the final three-and-a-half weeks until Easter on 5 April.
‘How Do You Display Yours?’ campaign returns
Mondelez has also brought back its convenience-exclusive ‘How Do You Display Yours?’ retailer competition, encouraging retailers to share their Creme Egg in-store displays for a chance to win £1,000 in vouchers.
There are also two runner-up prizes of £500 in vouchers and eight prizes of £100 vouchers.
The competition launches on 1 December and runs until 27 February 2026. Retailers can enter at Mondelez’ Snack Display trade website.
