Lomond reduces prices to help returning customer base

Lomond: The Wholesale Food Co is supporting its customer base by reducting the price on many of its best-selling products in order to help boost their margins as they reopen for business.

The  ‘welcome back, giving back’ campaign from the Glasgow-based wholesaler began at the start of August and will run until the end of November, with different star products each month. Each promotion incudes Lomond’s core line of bestselling products, with a range of chips, bacon, burgers and chicken goujons up for grabs during August.

“It’s been such a terrible few months, we wanted to help our customers get back on their feet as they open their doors once more,” said Barbara Henderson, Director, Lomond: The Wholesale Food Co. “So many of our customers will be operating on much lower volumes so it’s critical that they have a great offer for their customers and by offering them these incredible prices on the products they most want to buy, we’re improving their margins which will help them build for the future.”

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“We are so very, very grateful to our customers who have continued to trade through such desperately challenging times,” she added.. “We’re also incredibly grateful for the support from the Scottish Wholesale Association who has kept us informed about local level support available and of course, the support given from the government via the Job Retention Scheme. We are also grateful to the Scottish Government as we were awarded a PERF grant. And, we must thank our service providers who have worked tirelessly and relentlessly through these challenging months, especially Petit Forestier.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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