Pringles and Cheez-It have launched a series of depot takeovers to help wholesale customers drive snack sales.
The ‘Flavour Fest ’25’, co-branded activation will run from 16 June to 10 July at major depots across the UK, in cities including Glasgow, Manchester, Birmingham, London and Liverpool. The full list of depots and dates can be found here.
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Retailers in attendance will have the chance to sample new flavours, enjoy one-day-only offers including 50% margin deals. Additionally, Pringles and Cheez-It representatives will also be on hand to provide expert guidance, category insights and actionable merchandising strategies to help retailers maximise the snacking opportunity.
Rebecca Worthington, salty snacks marketing lead at Kellanova, said: “The convenience channel plays a crucial part in our brand’s overall retail strategy, so we’re excited to hit the road and connect with retailers from across the country during our inaugural Flavour Fest ‘25.
“We want retailers to walk away not just with great deals, but with ideas, tools, and confidence to drive their snack sales. Flavour Fest ‘25 is all about supporting the convenience channel and helping them make this season a standout success.”
