JW Filshill has been first among UK wholesalers and convenience symbol groups for the 15th year in succession in an independent survey by The Advantage Group.
The 2025 survey Best in Class WCS – All Wholesale and Wholesaler Fascia survey asked suppliers UK-wide to rate a defined set of wholesalers and symbol groups across several categories ranging from category and business development and ease of doing business, to supply chain management and execution of promotional and marketing plans.
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The survey, which was conducted between January and March, involving researchers asking suppliers to mark Filshill and KeyStore on their approach to sustainability, partnership, vision and reputation with all submissions were anonymous.
Chris Miller, Glasgow-based Filshill’s chief commercial officer, said: “The survey placed us in the top tier – which reaffirms that our strategy, over many years, of working in partnership with our suppliers by collaborating with them, sharing information and making them part of our success story, is the right one.
“Sharing the insight and data that we gather from our advanced supply chain technology with our suppliers and always having an open and honest dialogue with them is the only way to achieve mutual growth and profitability. Working together to identify key growth areas contributes to successful new product development which, in turn, benefits our customers.”
