JW Filshill makes two category management appointments

JW Filshill has made two key appointments that look to strengthen the wholesaler’s category management arm, with Iain Main joining as the Scottish company’s first category range planner.

Rory Galbraith also joins as a category buyer as a newcomer to the wholesale industry following previous roles in the logisitics and transport sectors.

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Craig Brown, chief sales and marketing officer at JW Filshill, commented: “We’re working

Iain Main will be JW Filshill’s first category range planner

more closely than ever before with our KeyStore customers to ensure that we have the most effective category management plans in place for them – we know it’s not always a ‘one size fits all’ approach so it’s all about really understanding their businesses.

“Iain comes to Filshill with vast experience in range and space planning at a time when the

convenience retail marketplace has never been more competitive – that’s why it’s crucial that we build planograms designed to help customers grow their businesses.

“We’re delighted to welcome someone of Iain’s calibre to the Filshill family as our first-ever dedicated category range planner – he is working with customers on a one-to-one basis and they are benefiting from his experience and enthusiasm.”

Rory Galbraith joins as a category buyer

Galbraith added: “Everyone I spoke to was so positive about Filshill and I was particularly impressed to hear how they had worked with customers to help them adapt during the pandemic,” said Rory. “I was told that it was a very ‘hands on’ business and that was confirmed when I saw the directors in T-shirts helping staff and getting their hands dirty.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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