JJ Foodservice’s hospitality customers have collectively saved £1m over the last few months, with the company’s Mix More Save More savings scheme extended to more than 1,000 products.
To support the expansion, JJ has run a company-wide training programme across all 12 UK branches and rolled out in-store signage, a 25-page customer brochure and targeted digital content including operator case studies on YouTube. The company says its long-term aim is to extend the scheme across its entire product range.
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The growth comes as the sector faces a difficult trading environment with costs rising, margins tightening and food inflation expected to climb further. One in four of JJ’s restaurant and catering customers are now using the scheme, which offers instant price reductions when customers order 20 or more products from the qualifying range in a single transaction.
Baris Kacar, chief sales officer for JJ Foodservice, said, “Running a restaurant – and even a household – isn’t getting any cheaper or easier. Caterers face multiple invoices, deliveries and constantly shifting promotions. Add the broader pressures of global markets and expected food inflation, and the hospitality sector is often the first to feel the impact.”
Mix More Save More applies across fresh, frozen, chilled, ambient, packaging and cleaning lines – covering both branded and JJ own-label products – and is available on delivery and collection orders alike.
