Innovative Bites acquires Hancock Holdings

Innovative Bites has acquired Hancocks Holdings, the UK’s leading supplier of wholesale sweets, from H2 Equity Partners and management.

Specialising in the wholesale of confectionery to independent retailers and other businesses, Hancocks offers in excess of 5,000 branded and own label products across 20 UK sites, stretching from Dundee to Portsmouth.

This is the second major acquisition for Innovative Bites in the last 12 months, following the Dunstable-based confectionery importer and wholesaler’s purchase of Bonds of London in April 2016.

The acquisition of Hancocks marks a major move for Innovative Bites, and its largest acquisition to date. The combined group will boast a sales team of over 150, selling to over 40,000 customers and offering more than 7,000 confectionery products.

The founder and owner of Innovative Bites, Vishal Madhu, said: “Our acquisition of Hancocks aligns with our aspirations to significantly grow Innovative Bites’ scale in the UK and across Europe. Our businesses are highly complementary and differentiated in our products, geography and approach, so we are hugely excited about our combined potential.”

He added: “The transaction allows Innovative Bites to combine our best-in-class manufacturing and high-quality confectionery range with Hancocks unparalleled route to market.”

Mark Watson, Hancocks’ exiting chairman, said: “Hancocks adds to Innovative Bites a successful management team that have developed a strong product and customer base. Combine this with Innovative Bites’ American range and Bonds of London’s flexible packaging facility, and it will be a unique proposition in the confectionery category.”

Since launching in the UK 2008, Innovative Bites has expanded its business rapidly and now boasts over 3,500 products, and 7,000 retail customers.


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