Imperial is to launch its blu 2.0 vape into the wholesale channel this month, with the next generation product supported with a range of six flavours.
Features include a ceramic heating pod technology, a longer lasting battery and bigger 1.9ml volume liquidpods. Alongside the technical enhancements, it is claimed to offer a sleek ergonomic design, a magnetic lock feature and ‘power tap’, which enables users to check the battery level with a tap.
Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I commented: “The UK vaping market is growing rapidly and while it’s already worth an impressive £1.2bn, it’s expected to reach £1.4bn in the next three years[ii]. We’ve seen a wide number of retailers seize the opportunity to tap into this high growth category but in order to retain their customers, we need to ensure the products on offer meet their ever-evolving needs. Through the launch of blu 2.0, we’ve developed a product that looks better, tastes better and lasts longer than before, to provide consumers with the next generation vape product they’re looking for.”
Imperial will be supporting the launch with consumer and trade activations and media support.