Five reasons to visit IFE 2019

IFE 2019

The International Food and Drink Event (IFE) in London is now only days away. Better Wholesaling looks at five products you can discover at the show.

When? 17-20 March – The International Food & Drink Event in Excel, London

Grenade’s new flavours

GrenadeFollowing the huge success of its Carb Killa range, Grenade has expanded its portfolio of low sugar, high protein snacks to include two new bars, Dark Chocolate Raspberry and White Chocolate Salted Peanut. High in protein and low in sugar, these bars are perfect for a post-workout pick-me-up, an afternoon boost or a mid-morning snack.

Stand: N2519


HoneybunsNestled deep in the Dorset countryside, this dedicated gluten-free bakery has wowed food critics and customers alike with its range of cakes, brownies, flapjacks and shortbreads. Honeybuns’ team of 15 bakers craft everything by hand. Its award-winning cakes are made with alternatives to flour such as polenta and ground nuts, and its new vegan range offers decadent cakes in even more free-from options, including dairy and refined sugar-free.

Stand: N3041

Protein ketchup

In The BuffIn The Buff are the makers behind a range of plant-based protein condiments, which have been specifically created to be healthy and versatile. The brand is built on the values of being transparent, honest, a little bit cheeky and fun, but also confident in its own skin to challenge the norm. At IFE 2019, In The Buff will be showcasing its new flavours Turmeric Fusion and Chipotle Spice Protein Ketchup, as well as its original Sweet Paprika Protein Ketchup.

Stand: N2782

Canned water

EauLabA new challenger brand set to disrupt the bottled water category, EauLab utilises the power of plant-based ingredients to offer water with added nutritional benefits. Coming in recyclable aluminium cans, the product aims to help reduce the amount of plastic entering the ocean.

Stand: N2415

Great taste weight loss

Go FigureOperating around the ethos that a weight management programme doesn’t mean turning your back on taste, John Morley’s new GoFigure weight management muesli range contains the award-winning ingredient SlimBiome, which promotes the feeling of fullness, helps to burn calories and maintains blood sugar levels. Available in Almond & Apricot, Apple & Cinnamon, Cranberry Protein, Matcha Tea & Pistachio and Turmeric & Ginger, there’s a flavour for everyone.

Stand: N1967

For more information on IFE and to register to attend for free, please visit:


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