JW Filshill has appointed Matthew Howie as its business development manager in a move that forms part of the wholesaler’s 2031 Growth Strategy to accelerate the recruitment of KeyStore customers, as well as reinforce ambitions to be the first-choice symbol group for entrepreneurial retailers.
Howie is replacing the retiring Roy Williams and joins from Morrisons where he headed up the Morrisons Daily franchise operation across Scotland, he was also previously business development manager at Nisa/Co-op.
Read more: Filshill increases operating profit by 18.7% as tech investment grows
Craig Brown, Filshill’s chief sales and marketing officer, said: “Matthew’s appointment is pivotal as we embark on the next phase in our evolution and we welcome the fresh ideas and industry contacts that he brings to the Filshill business.
“We are constantly developing how we incorporate technology solutions as we seek innovative solutions to boost efficiency and sustainability across the business – Matthew is tuned into these goals and aspirations, and we are delighted to have him on board for the next chapter of our journey.”
