Treasury Wine Estates has launched a new product that incorporates crisp white wine, botanical-infused water, and a dash of gin into the UK market.
Blossom Hill Gin Fizz 75cl bottles will come in two flavours – Lemon & Rosemary and Rhubarb – with an 8.5% ABV. They will be available at Booker as well as other large wholesalers.
Bo Jakubenko, global marketing manager at Treasury Wine Estates, said: “We’re really excited to bring Gin Fizz to market – it’s the result of direct customer feedback about what they want to see from the Blossom Hill brand and the wine category in general.”
“We know that gin is booming and that people are looking for refreshment and convenience from their drinks purchases. With Blossom Hill’s Gin Fizz we have developed a product that responds to this need,” he added.
The Blossom Hill brand will be supported with a £1m marketing campaign over the next year, while the Gin Fizz launch will be supported by in-store activations.
More recent news: On-trade channel director appointed at Pernod Ricard