Freemans re-joins Sugro

Walsall-based Freemans Confectionery Supplies Ltd. has re-joined Sugro, with the wholesaler adding £20m to the group’s existing combined turnover of £1.9bn.

Freemans claims to be the country’s leading independent wholesaler and distributor of ambient food products and as well as operating a cash and carry depot in Bloxwich,  is the sole appointed national distribution agents for the Huntley and Palmers range of biscuits.

Thomas Freeman, director of Freemans Confectionery Supplies Ltd, said: “Freeman’s are a long-established 3rd generation family run business already supplying stocks across most of the UK, and since joining Sugro, we are confident that this will provide us the required range, pricing and support to achieve our growth objectives, adding the extra product ranges to complement our already large product portfolio of products to sell.

Read more: Sugro rewards members at trade show

Sugro have shown us that they work tirelessly for their members, which ultimately benefits everyone small or large with the growth of the group as a whole. We have had a great experience since joining recently and look forward to growing our business even further.”

Sugro’s business development manager, Shruti Senapati commented: “We are absolutely delighted to welcome Freemans Confectionery Supplies Ltd to the group. We look forward to supporting the Freemans Confectionery Supplies Ltd team to achieve their ambitious plans for the future.”

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via and 07960935659.


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