Florette launches into foodservice sector

Agrial Fresh Produce has launched Florette Foodservice into the wholesale sector, with the salad brand range initially available to Bidfood and Oliver Kay Produce customers.

Gwyn Jones, head of commercial said: “We’ve been working successfully within the foodservice arena for many years and have an excellent track-record. In recent times, we’ve been approached by more and more customers looking for high quality products that they can rely on to mitigate the risk of service and quality issues they have experienced due to increased climate and supply chain challenges.

Read more: Florette launches Rainbow Crunchy alongside £1m campaign

“Florette Foodservice will cater for operators large and small, with a bespoke range of foodservice products, that are backed by the expertise, supply chain resilience and quality assurance of our parent company Agrial. Agrial is a farmer owned cooperative made up of a network of over 12,000 passionate farmers with over 5,500 hectares of fields and 829 hectares of greenhouse tunnels. With processing sites in 10 countries, including three here in the UK, 170 tonnes of Florette branded products are sold worldwide every day,” he added.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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