Young’s Foods will become the 20th member of Fairway Foodservice from 1 September 2017.
Dave Young, founder and managing director of Young’s, which has a turnover of £2.5m and employs 15 people, sees the move as a key step in achieving its business objectives.
“Excitement levels are at an all-time high throughout the company,” he said. “We know about the benefits of joining a buying group, and Fairway was the perfect fit for us.
“It has a refreshing focus on quality, and the actions to match it. It targets higher quality products, and its own-brand range is market-leading. We will have access to more products and be able to offer our existing customers more solutions.
“Fairway also provides comprehensive marketing and PR support, which will be key to attracting new clients and further targeting the likes of schools, colleges, universities, pubs, and golf clubs. It will also support our expansion in different regions including Lincolnshire. We’re thrilled to be joining Fairway, and are eager to work closely with its team and the other members.”
Young’s Foods has already recruited three members of staff in preparation of joining Fairway, with further plans to increase the team in the next 12 months.
The wholesaler has also added a 2,500 sq ft extension onto its existing premises, taking its headquarters in Hull to 6,500 sq ft. In addition, its new freezer will be installed at the end of August.
Fairway’s chief executive Chris Binge, said: “Young’s Foods has a brilliant reputation and is striving to accomplish ambitious goals.
“We’re pleased to welcome Dave and his team to the Fairway group. We look forward to supporting Young’s over the coming months and years.”
The Fairway buying group was founded in 1984 by five frozen food wholesale distribution companies.