Fairway welcomes Essential Food Company into membership

The West Country/Essential Food Company is to join the Fairway Foodservice in October, bringing the number of members at the buying group to 19 and its annual turnover to £970m.

Based in Falmouth, Cornwall, The West Country/Essential Food Company also has depots in Newton Abbot and St Austell, and supplies caterers throughout Devon and Cornwall with a range of fresh produce, ambient, chilled, and frozen products.

Read more: Coral Rose to leave Country Range for Fairway

Coral Rose, managing director of Fairway said, “We feel privileged to welcome West Country to Fairway and look forward to working with Roger and his team.  They operate a successful business, with an excellent service offering to thousands of independent caterers which fits in so well with the rest of our Membership.  The buying, marketing, and brand support that we will provide to West Country and the Essential Food Co. team can do nothing but boost their ongoing success.”

West Country managing director Roger Rossignol added: “Membership of Fairway will help provide the platform from which we can continue to serve our customers with a market delivery leading service, including the highest levels of customer care, a unique daily delivery service offer, and an ever-expanding product portfolio.  We look forward to our future as part of the Fairway Group as we continue to grow across the South West”.

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Paul Hill is the Editor of Better Wholesaling. He can be found on Twitter at @BW_PaulHill, or contacted via paul.hill@newtrade.co.uk and 07960935659.


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