Exchange for Change has published the approved Regulatory Requirements for the scheme logo, in a document that sets out full guidance for drinks producers on how to include the DRS logo on packaging.
The industry-led organisation has been appointed to design and deliver the UK’s Deposit Return Scheme (DRS) across England, Scotland and Northern Ireland, and the published guidance will be mandatory for producers across the UK in order to remain compliant with DRS regulations.
By creating one consistent mark across packaging, return points and communications, the logo will help consumers quickly identify in-scope drinks containers and understand how to take part in the scheme.
Read more: UK DMO appointed operator of DRS scheme
Russell Davies, chief executive of Exchange for Change, said: “The scheme logo is visual shorthand for how the deposit return scheme works. From October next year, people will see this icon on every in-scope bottle and can across England, Scotland and Northern Ireland. The consistency of the DRS logo matters, as it will build recognition and help to drive behaviour change in recycling.
“Publishing the approved Regulatory Requirements gives drinks producers the clarity they need to plan artwork cycles and packaging updates with confidence. We’re focused on giving industry time, certainty and support as we move towards launch.”
The full Scheme Logo Regulatory Requirements, along with downloadable artwork files and supporting resources, are available now in the Resources section of the Exchange for Change website here.
