Erudus strikes deal with software firm

Food information provider Erudus has teamed up with ERP software business Merlin for an API integration that is said to improve the communication of nutritional and allergen data to more foodservice companies.

Erudus hopes that Merlin having their data on tap will not only help attract new business but will also save their existing customers hours of time each month by having access to a single source of accurate information that would otherwise be spent manually importing data.

Read more: Erudus brings industry together to solve allergen issues

Ashley Jones, sales and marketing director of Merlin says: “The food and drink distribution industry has been a key market sector for us since the early days of the business, and we’ve recognised the vital importance for our customers to have instant access to accurate and up to date product information on ingredients and allergens; so, we jumped at the chance to develop an Erudus integration.”

Erudus chief operating officer Jon Shayler now hopes that Merlin having data on tap will not only help attract new business but will also save their existing customers hours of time each month by having access to a single source of accurate information that would otherwise be spent manually importing data.

“Integration partnerships allow us to push food product data even further across the industry, supporting brands, wholesalers and caterers alike. It’s a time-consuming process for the foodservice chain to manage product specification data and exploring options with companies such as Merlin allows us to reach more people and make their life easier,” he said.

Phil Nicholson, sales and marketing manager of foodservice Wholesaler Q Catering, who use both Erudus and Merlin software, said: “Our office and telesales team are frequent users of Erudus, and now that the API link has pulled through relevant allergen and nutritional data and imagery into Merlin, they are in a position where they can answer product questions literally at the click of a button.”

Read more: Erudus secures partnership with RNF

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Paul Hill
Paul Hill is the Editor of Better Wholesaling. Paul can be found on Twitter on @BW_PaulHill, or can be contacted via paul.hill@newtrade.co.uk and 020 7689 3376.

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